
CV & Resume Work · Demonstration concept
ATS CVs · LinkedIn · Websites · Personal Branding
From ATS-optimised CVs and LinkedIn positioning to websites, personal branding and professional content, W A J I D helps professionals and businesses present their value clearly, credibly and strategically.

“I help professionals and businesses turn experience into clear positioning, stronger visibility and credible opportunities.”
Wajid Ali
Founder & Professional Brand Consultant
A strong career or business presence is not created by simply adding more information. It comes from understanding what matters, removing what creates confusion and positioning the right experience in a way that employers, recruiters, clients and audiences can understand quickly.
W A J I D combines strategic positioning with hands-on execution, helping clients strengthen their CVs, LinkedIn profiles, websites and professional content without making them sound artificial or generic.
Verified LinkedIn reviews
5.0 out of 5 from 21 LinkedIn reviews
“Thank you Wajid for the work on my CVs, cover letter, and LinkedIn. You turned every piece of feedback into something sharper and far more professional. The restructured experience, fixed timeline, and international positioning made a real difference. The LinkedIn optimization and banner finally reflect my level. I also appreciate how you handled feedback, no excuses, just fixes. Anyone in hospitality needing a CV or profile rebuilt, I'd send them to you. Thanks, my friend.”
“Wajid helped me redo my CV, cover letter, and LinkedIn profile. What I appreciated most was that he actually listened. The CVs he wrote are simple and honest, and the cover letter finally feels like something I'd actually say. My LinkedIn looks far better now too. If you're looking for someone who takes the time to understand what you want, I'd recommend him.”
“Thank you Wajid Ali for optimizing my CVs and cover letter. You were brutally honest about what wasn't working, the over-explained roles, the noisy metrics, the broken formatting, and you fixed all of it. I now have two targeted CVs (Europass + modern ATS) and a cover letter that sounds like me. I finally feel ready to apply with confidence.”
“Wajid Ali completely revamped my LinkedIn profile and CV with precision and expertise. He understood my career goals, optimised my content for ATS, and turned my profile into a personal brand. Highly recommended!”
“I had the pleasure of working with Wajid Ali on my LinkedIn profile and CV overhaul. He didn't just update my profile – he repositioned my entire personal brand. His insights on ATS optimisation, content structure, and professional storytelling were exceptional. If you're serious about standing out, Wajid is your go-to person.”
“Working with WAJID was a game changer for my career. he transformed my CV into a professional, ATS-friendly document that truly reflects my experience and expertise. The LinkedIn profile optimisation was equally outstanding, giving me clarity on how to present myself to recruiters. WAJID is thorough, professional, and clearly knows what hiring managers want to see. I highly recommend his services to anyone looking to elevate their career presence.”
“Wajid completely transformed my LinkedIn profile and CV. His deep understanding of UK recruitment and ATS requirements made all the difference. Within days of implementing his recommendations, my profile views increased significantly, and recruiters started reaching out. Professional, detail-oriented, and highly recommended.”
“Working with Wajid was a great experience. He helped build and improve my business through professional website creation, social media branding, graphic design, and digital marketing support. His communication, creativity, and attention to detail were outstanding throughout the project. Wajid is reliable, professional, and genuinely committed to helping businesses grow online. I highly recommend him for website development, branding, and marketing services.”
Selected work
A closer look at the work: CVs, personal branding, writing and a website created for a UK business.
Services
Choose the service that matches where you are now. Every project starts with understanding your situation, goals and existing material before the work is developed.
Turn your LinkedIn profile into a credible professional brand that communicates your expertise, strengthens your first impression and improves recruiter discoverability.
A professionally structured CV designed to communicate your value clearly while remaining compatible with applicant tracking systems and easy for recruiters to scan.
Professional websites and personal-brand assets designed to establish credibility, communicate value and create opportunities for professionals, founders and businesses.
Human, professionally structured writing that turns ideas, expertise and experience into clear content that sounds authentic to the person behind the brand.
Before you pay for a CV rewrite, send me your existing CV. I'll review it at no cost, identify the areas that may be weakening your positioning, and give you clear recommendations on what should change.
Prefer to talk first? Message on WhatsApp
Why Hire Me?How it works
Share your current CV, LinkedIn profile, website or project requirements.
Your existing material is reviewed to identify positioning, structure, messaging and visibility gaps.
The service is tailored around your actual goals rather than using a generic template.
You receive a professional, credible asset designed to support your next opportunity.

About the founder
Wajid Ali · Founder & Professional Brand Consultant
Wajid Ali works with professionals, founders, authors and businesses to strengthen how they present themselves in the market. His approach combines strategic positioning with practical execution across CVs, LinkedIn, websites, personal branding and professional content.
The focus is simple: understand what is not working, identify the real positioning problem, and build a clearer professional presence around genuine experience and value.
Figures from the LinkedIn Service Page.
Why work with Wajid
Every project starts with understanding the person, business or goal behind it.
Content should sound authentic, credible and natural, not machine-generated.
Experience is presented around contribution, responsibility and outcomes.
CVs are structured for both applicant tracking systems and human recruiters.
Strategy is translated into polished, practical deliverables.
According to the LinkedIn Service Page: responds within 24 hours, with a 97% response rate.
FAQ
An initial review of your existing CV at no cost, identifying positioning, structure, content and presentation opportunities.
No. The initial CV review is completely free.
Yes. CV and LinkedIn can be developed as complementary assets, with the CV focused on applications and ATS/recruiter requirements while LinkedIn strengthens professional branding and discoverability.
The LinkedIn Service Page states that the services are available remotely.
Yes. Website development, web design and WordPress design are listed among the services.
Yes. Content strategy, ghostwriting and eBook writing are among the listed services.
Send your CV, LinkedIn profile or project requirements using the form on this page, by email or on WhatsApp.
Get in touch
Whether you need a stronger CV, a more credible LinkedIn presence, a professional website or strategic content, choose the easiest way to start.
Start Your Free CV AuditSend your existing CV or tell me what you are trying to achieve. I'll review the starting point and help you identify the right next step.