ATS CVs · LinkedIn · Websites · Personal Branding

Build a Professional Brand That Creates Real Opportunities.

From ATS-optimised CVs and LinkedIn positioning to websites, personal branding and professional content, W A J I D helps professionals and businesses present their value clearly, credibly and strategically.

  • 21 verified LinkedIn reviews
  • 5.0/5 rating
  • Remote service
  • Response within 24 hours
Portrait of Wajid Ali

“I help professionals and businesses turn experience into clear positioning, stronger visibility and credible opportunities.”

Wajid Ali

Founder & Professional Brand Consultant

Work With Wajid →

Your experience already has value. The challenge is communicating it.

A strong career or business presence is not created by simply adding more information. It comes from understanding what matters, removing what creates confusion and positioning the right experience in a way that employers, recruiters, clients and audiences can understand quickly.

W A J I D combines strategic positioning with hands-on execution, helping clients strengthen their CVs, LinkedIn profiles, websites and professional content without making them sound artificial or generic.

Verified LinkedIn reviews

What Clients Say About Working With Wajid

5.0 out of 5 from 21 LinkedIn reviews

“Thank you Wajid for the work on my CVs, cover letter, and LinkedIn. You turned every piece of feedback into something sharper and far more professional. The restructured experience, fixed timeline, and international positioning made a real difference. The LinkedIn optimization and banner finally reflect my level. I also appreciate how you handled feedback, no excuses, just fixes. Anyone in hospitality needing a CV or profile rebuilt, I'd send them to you. Thanks, my friend.”
Mina AzerLinkedIn review
“Wajid helped me redo my CV, cover letter, and LinkedIn profile. What I appreciated most was that he actually listened. The CVs he wrote are simple and honest, and the cover letter finally feels like something I'd actually say. My LinkedIn looks far better now too. If you're looking for someone who takes the time to understand what you want, I'd recommend him.”
Pat EganLinkedIn review
“Thank you Wajid Ali for optimizing my CVs and cover letter. You were brutally honest about what wasn't working, the over-explained roles, the noisy metrics, the broken formatting, and you fixed all of it. I now have two targeted CVs (Europass + modern ATS) and a cover letter that sounds like me. I finally feel ready to apply with confidence.”
Roza Lapcheva MBALinkedIn review
“Wajid Ali completely revamped my LinkedIn profile and CV with precision and expertise. He understood my career goals, optimised my content for ATS, and turned my profile into a personal brand. Highly recommended!”
Ishita SahaLinkedIn review
“I had the pleasure of working with Wajid Ali on my LinkedIn profile and CV overhaul. He didn't just update my profile – he repositioned my entire personal brand. His insights on ATS optimisation, content structure, and professional storytelling were exceptional. If you're serious about standing out, Wajid is your go-to person.”
James RennieLinkedIn review
“Working with WAJID was a game changer for my career. he transformed my CV into a professional, ATS-friendly document that truly reflects my experience and expertise. The LinkedIn profile optimisation was equally outstanding, giving me clarity on how to present myself to recruiters. WAJID is thorough, professional, and clearly knows what hiring managers want to see. I highly recommend his services to anyone looking to elevate their career presence.”
Theo Hadji-SavvaLinkedIn review
“Wajid completely transformed my LinkedIn profile and CV. His deep understanding of UK recruitment and ATS requirements made all the difference. Within days of implementing his recommendations, my profile views increased significantly, and recruiters started reaching out. Professional, detail-oriented, and highly recommended.”
Alan BennettLinkedIn review
“Working with Wajid was a great experience. He helped build and improve my business through professional website creation, social media branding, graphic design, and digital marketing support. His communication, creativity, and attention to detail were outstanding throughout the project. Wajid is reliable, professional, and genuinely committed to helping businesses grow online. I highly recommend him for website development, branding, and marketing services.”
Bree AmusanLinkedIn review
See Verified LinkedIn Reviews

Selected work

Work Portfolio

A closer look at the work: CVs, personal branding, writing and a website created for a UK business.

View Work Portfolio
Wajid Ali | Modern ATS CV

CV & Resume Work · Demonstration concept

Wajid Ali | Modern ATS CV

Sacha: Profile-led banner

LinkedIn / Personal Branding · Supplied work

Sacha: Profile-led banner

CarePlus Integrated Services

Website Creation · Supplied work

CarePlus Integrated Services

Services

Professional Services Built Around Your Next Opportunity

Choose the service that matches where you are now. Every project starts with understanding your situation, goals and existing material before the work is developed.

01

LinkedIn Optimisation

Turn your LinkedIn profile into a credible professional brand that communicates your expertise, strengthens your first impression and improves recruiter discoverability.

  • Recruiter-focused headline
  • Strategic About section
  • Achievement-focused Experience
  • Skills optimisation
  • Industry-specific keywords
  • Profile positioning
  • Personal-brand structure
  • Professional LinkedIn banner
  • Profile-picture guidance
  • Experience aligned with CV
  • Recruiter discoverability
Optimise My LinkedIn
02

ATS CV & Resume Writing

A professionally structured CV designed to communicate your value clearly while remaining compatible with applicant tracking systems and easy for recruiters to scan.

  • ATS-friendly structure
  • Achievement-led content
  • Targeted keywords
  • Recruiter-focused positioning
  • Professional experience rewriting
  • Career-story development
  • Role-specific targeting
  • Cover letter support where applicable
  • Traditional and modern CV options where appropriate
Improve My CV
03

Website Design & Personal Branding

Professional websites and personal-brand assets designed to establish credibility, communicate value and create opportunities for professionals, founders and businesses.

  • Professional website design
  • WordPress development
  • Personal-brand websites
  • Business websites
  • Landing pages
  • Conversion-focused structure
  • Content positioning
  • Visual branding
  • Mobile optimisation
  • CTA and enquiry optimisation
Build My Website
04

Ghostwriting & eBook Writing

Human, professionally structured writing that turns ideas, expertise and experience into clear content that sounds authentic to the person behind the brand.

  • Ghostwriting
  • Professional articles
  • Thought-leadership content
  • LinkedIn content
  • eBook writing
  • Content structure
  • Editing and refinement
  • Personal-brand voice development
Discuss My Writing Project
100% Free Initial CV Audit

Not Sure Why Your CV Isn't Getting Results? Start With a Free Audit.

Before you pay for a CV rewrite, send me your existing CV. I'll review it at no cost, identify the areas that may be weakening your positioning, and give you clear recommendations on what should change.

Prefer to talk first? Message on WhatsApp

Why Hire Me?

Your CV is stored privately and used only to prepare your audit.

How it works

A clear process, from first look to finished asset.

  1. 01

    Tell Me Where You Are

    Share your current CV, LinkedIn profile, website or project requirements.

  2. 02

    I Identify What Is Not Working

    Your existing material is reviewed to identify positioning, structure, messaging and visibility gaps.

  3. 03

    We Build the Right Solution

    The service is tailored around your actual goals rather than using a generic template.

  4. 04

    You Move Forward With Clarity

    You receive a professional, credible asset designed to support your next opportunity.

Start With a Free Audit
Wajid Ali, Founder & Professional Brand Consultant

About the founder

Built Around People, Positioning and Opportunity

Wajid Ali · Founder & Professional Brand Consultant

Wajid Ali works with professionals, founders, authors and businesses to strengthen how they present themselves in the market. His approach combines strategic positioning with practical execution across CVs, LinkedIn, websites, personal branding and professional content.

The focus is simple: understand what is not working, identify the real positioning problem, and build a clearer professional presence around genuine experience and value.

LinkedIn Rating
5.0/5
LinkedIn Reviews
21
Services
Remote
Response Time
24 hrs

Figures from the LinkedIn Service Page.

Why work with Wajid

Strategy and execution, handled by the same person.

Strategic, Not Generic

Every project starts with understanding the person, business or goal behind it.

Human Positioning

Content should sound authentic, credible and natural, not machine-generated.

Achievement-Focused

Experience is presented around contribution, responsibility and outcomes.

ATS & Recruiter Awareness

CVs are structured for both applicant tracking systems and human recruiters.

Professional Execution

Strategy is translated into polished, practical deliverables.

Responsive Communication

According to the LinkedIn Service Page: responds within 24 hours, with a 97% response rate.

FAQ

Questions, answered plainly.

What is the free CV audit?

An initial review of your existing CV at no cost, identifying positioning, structure, content and presentation opportunities.

Do I need to purchase a service before getting an audit?

No. The initial CV review is completely free.

Can you optimise both my CV and LinkedIn?

Yes. CV and LinkedIn can be developed as complementary assets, with the CV focused on applications and ATS/recruiter requirements while LinkedIn strengthens professional branding and discoverability.

Do you work with international clients?

The LinkedIn Service Page states that the services are available remotely.

Can you build websites as well?

Yes. Website development, web design and WordPress design are listed among the services.

Can you help with professional content?

Yes. Content strategy, ghostwriting and eBook writing are among the listed services.

How do I get started?

Send your CV, LinkedIn profile or project requirements using the form on this page, by email or on WhatsApp.

Get in touch

Ready to elevate your professional presence?

Whether you need a stronger CV, a more credible LinkedIn presence, a professional website or strategic content, choose the easiest way to start.

Start Your Free CV Audit

Your next opportunity starts with how clearly you communicate your value.

Send your existing CV or tell me what you are trying to achieve. I'll review the starting point and help you identify the right next step.